PiNG! Connecting with Your Consumer - Flipbook - Page 73
PiNG!
PiNG!
CHAPTER 3
CHAPTER 3
Structural Innovation—Method
Method Uses
Unique Design
for Fresh Appeal
Disruptive design harvests your consumer’s attention.
Method is a brand of cross-category products, each with a distinctive visual look. All of Method’s products are easily identified by their
streamlined, contemporary design. Their rounded, unique shapes create a
surprising look that stands out on shelf. Textured outlines invite the consumer to reach out and touch the product.
Method also reaches consumers with its all-natural message, which is
“about cleaning up the way we clean.” Method uses packaging materials
that are biodegradable in order to support this all-natural message. The
brand makes sure that the consumer understands that its sustainability
benefits go beyond the physical product to include the packaging as well.
Method products are sold at a number of retail outlets, including Bed
Bath & Beyond, Costco, Target and Whole Foods. It also competes in several categories, such as personal care and home care. Regardless of the
category, Method has succeeded in creating structural innovation that
always catches the consumer’s eye. It has been one of the most successful recent brands in driving desire through shapes that add true beauty
to mass retail categories.
What structural elements of
your package can your consumer
identify by touch?
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