PiNG! Connecting with Your Consumer - Flipbook - Page 4


PiNG!
PiNG!
Chapters
PiNG!
Connecting with Your Consumer at the Shelf
By Joseph Dollens
Chapters
Introduction: How do you connect with your consumer in a global sea of products?
pg. 8
Chapter 1: The Retail Shelf—Where Connection Begins
pg. 12
Chapter 2: Brand Architecture—Connecting Through Your Family Name
pg. 40
Chapter 3: Connect Through Dynamic Design 

Chapter 4: The Allure of All Things New
pg. 60
Chapter 5: Insights on Connection Across Categories
pg. 126
Chapter 6: About GIO Global Intelligence
pg. 156
Conclusion
pg. 168
Acknowledgments
pg. 170
pg. 90
GIO Global Intelligence
© 2010 GIO Global Intelligence All images and photographs are property of their manufacturer
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Phone: 312.280.1669
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Email: info@gio.com
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