PiNG! Connecting with Your Consumer - Flipbook - Page 24
PiNG!
CHAPTER 1
PiNG!
CHAPTER 1
The Power of Visual Brand Unity
Effective Brands
Sell as a
Single Equity
Build a cohesive brand. Every good brand
has a distinctive overall look. This unified visual
equity is defined by shape, structure, color, graphics and overall appearance. The consumer must be
able to look at a line from afar and easily identify
which products belong to the same brand. Visual
equity is more than just packaging, although that
is certainly part of the picture. Common design
elements, such as logo, typeface and color, hold
the brand together.
What visual
elements distinguish
your sub-lines?
24
25
