PiNG! Connecting with Your Consumer - Flipbook - Page 22
PiNG!
PiNG!
CHAPTER 1
CHAPTER 1
Connection Continues: Introducing Your Brand
Your Brand
Block
Acquaints the Consumer
Directly with Your Brand
Your consumer is introduced to your
brand every time she shops. Brand identi-
ties that work well have a cohesive look. They hold
together. The consumer can immediately identify
a strong brand on shelf. The challenge is to maintain the identity of the brand while creating obvious
differences at the boutique and version levels. It is
important that your brand hold together as a block
using color, shape, nomenclature and the collective
iconography of the product. A strong block is what
creates the most power in brand equity. It is instantly
recognizable on shelf.
What arresting
iconic elements
distinguish
your block?
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