PiNG! Connecting with Your Consumer - Flipbook - Page 171
PiNG!
PiNG!
acknowledgments
This book would not have been possible without the commitment of those who contributed directly and indirectly to its creation. I would like to thank Jason Mills for his graphic design and
visual creativity and Jill Camp for her content and organizational abilities. I would also like to
thank Jennifer Stephen, Karen Terry and Kelli Christensen for their editorial and content contributions. For their insight and encouragement in articulating fuzzy ideas, I would like to thank Rich
Ettenson, Jason Shaw, Tom Dierking, Jerry Blake, Don Tomaska, Bob Wright, Tim Fealey, John
Milby, Thomas Wiegner and finally Charlotte Beers. For her constant work and contributions, I would
like to thank Elizabeth Bylenga. I am grateful to our clients for constantly providing opportunities
to push our thinking to higher planes and apply every insight to an immediate business challenge.
I am profoundly appreciative of the consistent support and contributions of all of the above
individuals.
ABOUT THE AUTHOR
Joseph Dollens is one of the world’s foremost experts in global consumer
products marketing. He consults with brand leaders in understanding their marketspaces and impact at retail in order to compete more effectively against other
major brands. His clients include such companies as Procter & Gamble, Coca-Cola
and Bristol-Myers Squibb.
Mr. Dollens founded GIO Global Intelligence in 1990. He began his career in consumer advertising and has a lifelong interest in photography. He graduated from
Indiana University with an MBA in marketing, is a commercial pilot and an avid
marathon runner. He is as likely to be found shopping in Beijing, Tokyo or Paris as
in his hometown of Chicago, IL.
Book design and production: Jason Mills
Primary Photography: Joe Dollens with contributions by Eileen Mignoni.
Printing: Lotus Printing and Mel Gray
Printed in China
PiNG!
Connecting with Your Consumer at the Shelf
170
Insights and
Inspiration
From
171
