PiNG! Connecting with Your Consumer - Flipbook - Page 17
PiNG!
CHAPTER 1
Understanding the Three Layers of Your Shelf
2
1
The overall shelf layer
is the first connection
your consumer has
with your category
The block layer is the
first connection your
consumer has with your
overall brand
3
The version layer is
the first connection your
consumer has with the
specific product they may
purchase
GLOBAL
INTELLIGENCE
16
17
