PiNG! Connecting with Your Consumer - Flipbook - Page 140
PiNG!
CHAPTER 5
PiNG!
CHAPTER 5
Pet Care and Self-Care
Reinforce your consumer’s own care for herself.
Pet Care Mirrors
Care for Ourselves
Our pets often reflect our own personality and self-identity.
Therefore, the way we care for our pets can be a reflection of
the way we care for ourselves. The pet care category has evolved
to more closely match human care products. For instance, pet
food now looks good enough for any human to eat. Such products are a physical expression of how much we love our pets. By
understanding the emotional benefits consumers get from caring
for their pets, other categories can learn how to make the same
emotional connection in selling products that allow consumers to
care for themselves.
How do consumers
use your brand to
define themselves?
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