PiNG! Connecting with Your Consumer - Flipbook - Page 10
PiNG!
PiNG!
GIO and ping
gio and ping
Assessing brand visual equity
on shelf: Analyzing how the global
GIO’s Role in Connecting
You and Your Consumer
This book outlines the PiNG points found throughout
the shopping experience. It explains how GIO can
help you improve your brand’s connection with your
consumer by identifying key PiNG points.
GLOBAL
INTELLIGENCE
10
You have one chance to make a best impression in
the retail environment. We want to help you make the
most of that chance. And we have several ways to help
you do it.
consumer connects with each brand
through packaging and design
elements.
1
3
Capturing
category
innovations
and trends:
Uncovering new
product ideas that
can be “stepping
stones” to thinking
differently about a
category and identifying white space
opportunities.
Creating brand architectures: Capturing the “organization
chart” for each competitive brand to
understand nomenclature, benefits,
boutiques and design.
2
Collecting products and
shelf set photographs:
Capturing in-store photographs
of entire categories to assess how
brands compete.
4
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