James January-February 2025 web - Flipbook - Page 10
Store and interactive attractions—
keeps the excitement alive and continues to attract fans, tourists and families
year-round.
“With this success, we have
become a model public-private partnership across the country and the
world,” said Plant. “We are the most
successful attraction lifestyle center
in the Southeast United States. It’s
the concept of using a sports venue
to drive growth and success that has
been the key. We have teams every
week come in from around the world
to see what we have done here.
“We’ve seen others build a dynamic sports venue with 40 acres of
parking and fail when trying to make
the numbers work. Fortunately, we’ve
found the secret to success here.”
Economic Impact &
Community Engagement
The synergy between The Battery
and Truist Park has had a profound
economic impact on the region. Accord-
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Initiatives such as youth baseball
programs, charity events and partnerships with local nonprofits have
strengthened the connection between
the team and the surrounding community. The Braves are deeply embedded in the local community, which
strengthens The Battery’s role as a
hub for events and activities.
Continued Growth & Success
“We are the most successful
attraction lifestyle center in the
Southeast.” MIKE PLA NT
The first big catch for The Battery was the regional headquarters
of Comcast, which houses more than
1,000 employees. Other companies
ing to a report released earlier this year, followed— including pizza giant Papa
John’s International Inc. And, in 2025,
the development generated over $500
Truist Securities will be settled in its
million in economic activity, creating
new 250,000 square foot office buildthousands of jobs in the process. Local
ing. The headquarters will be home to
hotels, restaurants and other businesses have also benefited from the influx of about 1,000 employees and feature a
state-of-the-art, 43,000 square foot tradvisitors, particularly during the Braves’
ing center and a 5-story parking deck.
home games and post-season runs.
“This growth has had a positive
Moreover, the Braves organization
impact not only inside The Battery,
and its partners have continued to
but in the surrounding area as well,”
emphasize community engagement.
