Ikaros 004 - completa 3 - Flipbook - Página 131
“This gold medal
is a recognition of
the occasionallyradical choices the
House has made,
and confirmation
that our insight was
right: sometimes, no
packaging is the
best packaging”
Telmont’s “no packaging” awarded
the gold medal for best packaging
R E S P O N S I B LY.
With its “In the Name of the Mother Nature” project, aimed at drastically
reducing its carbon footprint, Maison Telmont decided to turn away from the
dominant practices in the sector and to eliminate gift boxes, as well as other
packaging, to focus on what really counts: the wine. We make champagne, not
giftboxes. This initiative has already reduced the carbon footprint of every
bottle produced by 8%.
The jury specifically praised the eco-responsible design, the pared-back beauty
of the bottle, and the wealth of information provided on the main label. This
innovative label is the wine’s identity card, presenting in full transparency detailed information about the variety of grapes and the blend of vintages used.
“This gold medal is a recognition of the occasionally-radical choices the House
has made, and confirmation that our insight was right: sometimes, no packaging
is the best packaging. It encourages us to continue further down this path, always “In the Name of Mother Nature”. We decided to eliminate gift boxes in June
2021. The good news is that, based on over 20 months of sales figures, we can say
that this has had no negative impact on our sales. There has even been a positive
effect. Indeed, there is clearly a new generation of customers who no longer want
gift boxes, nor even “ecological” packaging, a new generation for which ‘the best
packaging is no packaging’.” Ludovic du Plessis, President of Maison Telmont
D R I N K
The jury for the recent Global Wine Masters awards, organised by the
Drink Business magazine, showed a spirit of activism that reflects a
fundamental trend and a radical change of mentality. The 2023 Masters
awards introduced a new category, “Design & Packaging”, with Maison
Telmont being awarded the gold medal for its “Réserve de la Terre”. Like
Telmont’s other cuvées, this fully organic cuvée follows the House’s “no
packaging” programme.
P L E A S E ,
The jury for the recent Global Wine Masters awards,
organised by the Drink Business magazine, showed
a spirit of activism that reflects a fundamental trend
and a radical change of mentality.
