Best practices book - Flipbook - Page 352
PHOTOS/VIDEOS
Guidelines for Photography and Videos
Model Release: when taking photos of individuals, you will need to secure a release that allows HCFMO to
use the image for both digital and print. The same protocol should be used for video.
All photos intended for online use shall include a water mark in lower right or left corner at 40 percent
opacity, no larger than 1".
All photos intended for publication use must submitted to the outreach coordinator for approving, editing
and watermarking.
All approved images for publication and PowerPoint are saved on WebHC under photos.
All videos produced and used by HCFMO must have seal or watermark in lower right corner. No smaller
than 1/2". Contact the brand manager within Administration for questions or approval variations.
Whenever possible, show the subject in action and interacting with relevant props. The action should feel
spontaneous and realistic.
Watermark Examples
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