Best practices book - Flipbook - Page 333
Costs / Benefits:
The Community Outreach Division employs six staff members with salary ranges from
$40,000 to $85,000. Other program costs include several paid subscription services that
allow staff to create content and schedule social media posts. These online programs
include Canva, Hootsuite, Adobe Creative Cloud, ShutterStock, and an online music
source. Web-based services allow our staff to create graphics, videos, documents, and
web content with ease.
Excluding staff salaries, the cost for all services is relatively low. For a total cost of
approximately $3,400 a year, our staff has the tools necessary to reach our 4.6 million
residents with relevant fire and life safety educational information. This works out to less
than one cent per resident. In addition, our social media sites have followers well
outside of Harris County so our effective reach is much farther. The itemized annual cost
of the online programs are generally as follows:
Canva:
$160
Hootsuite:
$350
Adobe Creative Cloud:
$600
ShutterStock:
$2,030
Online Music Resource:
$200
Most of these tools have free options, which allows smaller agencies with modest
budgets or even no budget to create and provide a similar level of service.
The benefit of these programs is significant. Through our Community Outreach Division,
our agency has the opportunity to both educate the public and intervene with at-risk
youth. The goal is community risk reduction – risk of unwanted fires, injury, and death.
Finally, our agency employs a brand guide to identify the Harris County Fire Marshal’s
Office and help ensure that our message is communicated in a professional and
consistent manner. The brand translates through text and images regardless of where
the work is produced. The brand is our people and our reputation, and all of our work
adheres to the brand guide and associated press stylebook.
Attached Documents:
HCFMO Community
Outreach Program
HCFMO YFIP
df
HCFMO Brand Guide
BEST PRACTICES | 324
