Best practices book - Flipbook - Page 341
THE HCFMO BRAND
The HCFMO Brand is Our Reputation
The brand serves to identify the Harris County Fire Marshal's
Office and strategically produce professional and consistent
messages. The brand translates through text and images
regardless of where or whom produced the work.
HCFMO Brand is Our Voice
The HCFMO brand voice is shaped around our mission, vision
and core values: integrity, commitment and excellence. Brand
voice is how the HCFMO brand is expressed in words.
Readers make assumptions about the character of HCFMO
through our brand voice.
All HCFMO work will adhere to this brand guide and
the associated press stylebook.
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BEST PRACTICES | 332
A brand strategy enhances
community recognition.
Our brand is our people and the way
they represent the organization.
We’re stronger when we speak as
one.
