HGH Digital Paperturn - Presentation - Page 11
The importance of kerb
appeal...
The advertising!
When browsing online, prospective
purchasers will decide within 2 seconds
whether to click on your property or
not. Therefore, it is crucial that the
advertising is perfect! If they don’t click
on the advert, they won’t be enquiring.
• The quality of the photos
• The order of the photos (putting your
best foot forward) – ‘the view’, the ‘new
kitchen’, the ‘modern bathroom’, the
‘extension’, the ‘beautiful garden’
• The description and making the selling
points STAND OUT – ‘SEA VIEWS’
• How the house looks in the photos.
De-clutter, de-personalise, clean, open
the curtains, put the toilet seat down!
More enquiries will generate more
viewings.
More viewings mean more offers.
More offers will generate you the
BEST PRICE!
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