TAM - Midtown East - Brochure - Flipbook - Page 17
M EET TH E
LEASING
TEAM
THIS PASSIONATE TEAM CREATES
OPPORTUNITIES WHERE TRADITION MEETS
INNOVATION, BUSINESS STRENGTH MEETS
QUALITY OF LIFE AND WHERE WE CAN
PARTNER WITH LIKE-MINDED BUSINESSES TO
MAKE A POSITIVE IMPACT IN THE WORKPLACE.
LAUREN COUP | Director of Leasing
Lauren Coup joined Highwoods Properties as Director of Leasing in 2021 from Cushman &
Wakefield, where she served as Senior Director for over seven years. Coup’s prior experience
also includes working at Avison Young for seven years where she served as Vice President
and Office Leasing Specialist and five years at Lane Witherspoon & Carswell, which was
acquired by Avison Young in late 2013. Her expertise is in the Tampa Bay office market, and
with assistance from Brad Heeter, handles over 3.2 million square feet. Lauren’s strengths
consist of repositioning existing buildings that experience below market vacancy, establishing
competitive positioning of properties within the market to maximize occupancy as well as rates
and implementing and executing customized strategic marketing campaigns.
BRAD H EETER | Senior Leasing Representative
With over 10 years of commercial real estate experience and strengths in lease negotiation,
market and data analysis, and relationship building, Brad is an invaluable part of the
Highwoods leasing team. He works directly with Highwoods’ customer and the brokerage
community to negotiate leases, educate prospects about office opportunities, and assist
property managers with client relation efforts. Brad and Lauren Coup work as a team to lease
Highwoods’ over 3.2 million square feet of office space. Brad graduated from Florida State
University’s marketing program and is a native of Amelia Island, Florida.
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