The Danish Startup Ecosystem Guide 2024 - Magazine - Page 57
Mads Fauerskov, Partner at Deloitte Fast Growing Companies and Louise Jeppesen, Senior Consultant at Deloitte.
Bridge the gap between pitch and 昀椀nance
The Deloitte Fast Growing Companies unit has a total of 66 experts, who
advise on accounting, tax and startups in new markets and specialize in
everything from warrant programs and
fundraising to dividend tax and general
sparring in relation to growth. growth.
”If the historical 昀椀gures show that
the company has costs of three million,
there’s no point in budgeting two million.
It sends a message to investors that
you don’t have a complete overview of
the 昀椀nancial situation,” explains Mads
Fauerskov.
”There needs to be a clear bridge
between the equity story, the 昀椀nancial
model, the pitch material and the over-
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all communication,” he summarizes.
Broad professional coverage is essential
to create a comprehensive 昀椀nancial overview. It’s about creating trust that the founders have a true picture of the company.
”Sometimes it can be really hard to
look at things objectively. For founders
(of course) believe in their own company, and the common thread between
pitch, potential and 昀椀nances is dif昀椀cult
to create without good sparring and
feedback,” says Louse Jeppesen.
Translate the company’s potential
When a growth company prepares for a
funding round, Deloitte’s experts often
start by creating an overview of how
much capital needs to be raised and
what the optimal timeline looks like.
From there, it’s a matter of preparing
the necessary materials, including
budgets, 昀椀nancial statements, data
and 昀椀nancial models. In other words,
it’s about translating the founders’
own vision into a 昀椀nancial overview,
explains Mads Fauerskov.
”This approach applies to most types
of growth companies that want to avoid
inappropriate dilution of ownership
stakes. If you don’t have a 昀椀nancial
overview, you end up raising too much
or too little capital and end up with
your hat in your hand shortly after. It’s
essential for founders to map out the
steps if they want to one day look back
on a successful growth journey.”
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