UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 9
UNDERSTANDING
ACCOUNT-BASED MARKETING
2. Identifying Target Accounts
Consider factors such as company size, industry,
geographic location, and buying behaviour. In the APAC
region, leveraging local market intelligence and cultural
nuances can significantly enhance account selection
accuracy.
3. Developing Personalised Content
This can include custom landing pages, tailored email
campaigns, personalised webinars, and bespoke case
studies. Personalisation increases engagement and
demonstrates your commitment to understanding and
solving the account’s unique challenges.
