UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 8
UNDERSTANDING
ACCOUNT-BASED MARKETING
Developing a robust ABM strategy requires
meticulous planning and alignment between
marketing and sales teams. Here are the key
components that need to be addressed:
1. Defining Objectives and KPIs
The first step in an ABM strategy is to clearly define your
objectives and key performance indicators (KPIs). Objectives
could include increasing revenue from key accounts,
improving customer retention, or penetrating new market
segments. KPIs should be aligned with these objectives and
could range from engagement metrics (e.g., email open rates,
website visits) to financial metrics (e.g., deal size, revenue
growth).
