UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 5
UNDERSTANDING
ACCOUNT-BASED
MARKETING
Conversely, out-of-market buyers are not currently
seeking your product or service. These accounts
might still hold long-term potential, but they
require a different strategy.
Engaging with out-of-market buyers focuses on
building brand awareness and nurturing
relationships until they enter the buying cycle.
This is where ABM's emphasis on personalised and
targeted engagement becomes critical.
