UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 4
UNDERSTANDING
ACCOUNT-BASED MARKETING
In-market Buyers vs
Out-of-market Buyers
A crucial aspect of ABM is
distinguishing between in-market
buyers and out-of-market buyers.
In-market buyers are those actively
seeking solutions similar to what you
offer. They have demonstrated intent
and are more likely to engage with
your marketing efforts and convert into
customers.
