UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 2
UNDERSTANDING
ACCOUNT-BASED MARKETING
Imagine you're hosting a dinner party. Not just any dinner
party, though—this is a high-stakes affair. Your guests are
picky, important, and let's be honest, some of them probably
have dietary preferences you haven't even heard of yet.
Now, instead of whipping up a one-size-fits-all buffet and
hoping for the best, you decide to tailor the meal for each
guest. That’s Account-Based Marketing (ABM).
ABM has the power to transform the way you attract large
clients to partner with you. More than 95% of marketers
believe ABM has a higher ROI than other marketing efforts,
while 85% believe it's more successful in retaining current
customers.
2 IN 3
68% of B2B marketers in Australia
have adopted ABM strategies, up
from 49% in 2019.
