UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 11
UNDERSTANDING
ACCOUNT-BASED MARKETING
6. Utilising Technology and Tools
ABM platforms and tools play a crucial role in executing
and scaling ABM campaigns. To manage and measure
campaigns, utilise technologies like CRM systems,
marketing automation platforms, and ABM-specific tools.
7. Measuring and Optimising
Track KPIs and analyse the performance of each
campaign. Use insights to refine your strategy, improve
targeting, and enhance personalisation. Continuous
optimisation ensures that your ABM efforts remain
effective and deliver maximum ROI.
