UNDERSTANDING ACCOUNT-BASED MARKETING- Deck.pptx - Flipbook - Page 10
UNDERSTANDING
ACCOUNT-BASED MARKETING
4. Aligning Sales and Marketing Efforts
Successful ABM requires seamless collaboration between
sales and marketing teams. Both teams should work
together to develop account plans, share insights, and align
on messaging.
5. Implementing Multi-Channel Campaigns
This includes digital channels like email, social media, and
paid ads, as well as direct channels like events, webinars,
and personalised direct mail.
