38SPONSOR CONTENTCANADA'S GREENEST EMPLOYERS (2025)HP Canada excels by prioritizing environmental goodMarie Novakis hasbeen with HPCanada for almostnine years asmanaged printservices channel manager. Shejoined the technology company in2016 and has 36 years of experience in the print industry.“The one and only thing thatcould convince me to move to thethird company I’ve worked for inmy entire career was based onculture,” says Novakis. “Theircorporate culture is really thatimportant to me. It’s the people,the culture, the experience theyprovide over and beyond thatmakes me the happiest here.”“At HP, we look at sustainabilityunder three pillars — the planet,people and community,” saysNovakis. “Under planet, mostpeople are familiar with ourPlanet Partners recycling programthat recycles toner cartridgesresponsibly. Now we can recyclehardware too, such as floor-standing printers and desktop printers,so these products aren’t ending upin landfills.“When I think about people, it’sreally about advancing humanrights,” she says. “If you look atour leadership teams around theworld, we have a goal to achieve 50per cent gender equality by 2030which is great. Then I think aboutcommunity, and this is reallyabout breaking down the digitaldivide. We’re in a position toprovide technology to those whodon’t have access to it.”Frances Edmonds, head ofsustainable impact, sayssustainability has always beenessential to HP.“One of the main reasons forthat is we see very clearly that 60per cent of our revenue is comingfrom sustainable goods orservices,” she says. “So, what thatshows you is that you can do wellby doing good and we have thedata to prove it. We challenge allbusinesses to step up and do moreon sustainability.”Engaging employees withsustainability can prove beneficialfinancially too.“We can measure this to someextent, that engaged employeesare more profitable employees,”says Edmonds. “We are apurpose-driven company andwe’ve been doing sustainability for80 years. We hire people who wantto make a difference, so it helpswhen you attract and retain toptalent. When you focus onsustainability, you’re actuallyworking it, not just talking aboutit.”We challenge all businessesto step up and do more onsustainability.— Frances EdmondsHead of Sustainable ImpactMississauga, Ont.-based HPCanada is a channel-ledorganization, meaning it doesn’tprimarily sell directly tocustomers but through channelpartners. These partners sell HPproducts, services and solutions tothe end-user, the customer.“We’re committed to exploringand working to further educateemployees at the partner level sothat together we can increase ourfootprint from a sustainabilityperspective,” Novakis says.The company’s award-winningHP Amplify Impact Programrecognizes that conductingbusiness as usual is notsustainable. Employees at HP Canada are given four hours of paid time a month to volunteer.
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