Needs Analysis 2022 FLIP - Manual / Resource - Page 5
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300
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250
185
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Maidstone
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Primal Roots CIC is run by friends and
colleagues who have experienced addiction,
homelessness and a life of crime and found
recovery through outdoor fitness.
“We work with participants on optimal
wellbeing; a lifestyle primer that provides
a highly accessible, action-based roadmap
to recovery for those wishing to overcome
substance and alcohol misuse.
Ashford is the area most affected by
slow Broadband across
Kent and Medway10
Tunbridge Wells
CASE STUDY
Sevenoaks
Tonbridge & Malling
Ashford
Dartford
Gravesham
Dover
Medway
0
84
69
100
107
119
145
152
150
Canterbury
236
200
Folkestone & Hythe
5. Reduce inequalities for digital access especially
for those in rural areas
The rural economy is disadvantaged by poor broadband
speed and reliability as well as inadequate mobile phone
networks affecting local businesses and those working
from home. A combination of the older demographic and
the unavailability of high-speed broadband and reliable
mobile phone networks are leading to an increasing
digital gap between urban and rural areas. This is
exacerbated by the increasing number of key services,
such as job search opportunities, banking, education,
and health-related services, that are online or moved
online during the pandemic.
A rank of 1 on the table below, is the most deprived. There
are 333 local authorities in England.
Swale
4. Restoring financial resilience to those in debt
Since the start of the pandemic, 11.3 million people in the
UK have experienced a fall in income that affected their
ability to meet day to day costs.8 Ashford is the second
highest district in Kent and Medway at 7.2% per 10,000 of
population to require debt relief orders.9
3
Ashford ranks 8th in the Index of Multiple Deprivation
across Kent and Medway.
34
The average age of mail scam victims is 74. Over half of
people aged 65+ believe they have been a target of a
scam. £1.2 billion is lost to investment scams in the UK
every year, with people aged 65+ particularly likely to be
targeted.7
DEPRIVATION
Thanet
3. Keeping the vulnerable safe from preventable
harm
Ashford is mid-ranking within Kent districts for elderly
population and yet has the second highest rate of excess
winter deaths at 22.1% compared to the Kent average of
14.7%.6
“Since the country’s first lockdown we’ve heard
unprecedented cries for help from people who’ve
either relapsed into addiction or feel as though
they are on the brink of doing so. Isolating
ourselves is a natural inclination for addicts; it’s
something we must fight to overcome because
ultimately, we know the opposite of addiction is
not sobriety, but connection. When isolation is
forced on us, we are doomed to fail.” Carl Adam,
Primal Roots CIC.
Kent for all substance misuse hospital admissions
NEEDS ANALYSIS
