GPSJ Autumn 2024 ONLINE - Flipbook - Page 46
GPSJ
HOTELS & CONFERENCING
Lancashire’s Park Hall Hotel
deploys AI Concierge by
Inntelo AI in UK first
Lancashire’s Park Hall Resort & Spa has become the 昀椀rst UK hotel to adopt an
AI Concierge that talks to guests over the phone and via WhatsApp. Designed
by UK company Inntelo AI, the AI Concierge works alongside hotel teams to
enhance guest experiences and streamline daily operations.
Originally the site of a Benedictine
monastery dating back to 669
AD, Park Hall Resort & Spa –
a Radisson Individuals hotel
operated by the Brilliant Hotels
Collection – is steeped in history
and has previously hosted the
likes of Tommy Cooper, Bruce
Forsyth, and Lulu.
Brilliant Hotels Collection
has partnered with Inntelo AI
to enhance guest experiences
and optimise hotel operations by
automating guest interactions
and task management. Guests
can easily access concierge
services and resolve any issues
via WhatsApp and phone calls,
which are initially answered by an
AI agent available 24/7 in multiple
languages, ensuring seamless
and consistent support.
After launching its solution
following rigorous testing and
46
backing from Antler, the most
active early-stage VC in Europe,
Inntelo AI is rapidly expanding,
with deployments in the UK at
Park Hall Resort & Spa, alongside
recent hotel implementations in
the Netherlands and Portugal.
Inntelo AI is also collaborating
with world-leading hospitality
schools such as EHL in
Switzerland, Hotelschool The
Hague, and the University of
Essex’s Edge Hotel School,
helping to build con昀椀dence
in using AI among the next
generation of hotel professionals.
Anoob Saban, owner of
Brilliant Hotels Collection, said:
“We’ve invested signi昀椀cantly in
renovating the property, but with
rising costs, it’s more important
than ever to embrace e昀케cient
and guest-friendly innovations.
Traditional hotel tech – phones,
apps, and complicated room
systems – can be annoying and
frustrating for guests.
“By partnering with Inntelo
AI, we’re eliminating these pain
points, improving operational
e昀케ciency, and enhancing the
overall guest experience. We’re
excited to work with Inntelo AI to
deliver a seamless and modern
hospitality experience for our
guests.”
Asif Alidina, founder and
CEO of Inntelo AI, said: “AI has
reached a level where it can
communicate naturally with
us – through phone calls and
WhatsApp – without needing
buttons, apps, or complex
systems. That shift is a gamechanger for hospitality, where
e昀케ciency and seamless
communication are essential.
“With labour costs rising
GOVERNMENT AND PUBLIC SECTOR JOURNAL WINTER 2024/2025
2014
following last year’s Autumn
Budget, hotels today are under
increasing pressure to operate
more e昀케ciently while meeting
rising guest expectations. AI
technology isn’t just an option –
it’s becoming a necessity.”
“At Park Hall Resort & Spa,
Inntelo AI is helping guests
get instant, frictionless service
– whether that’s ordering
room service, getting local
recommendations, or resolving
an issue – just by making a call
or sending a message. At the
same time, hotel teams are freed
from time-consuming admin,
allowing them to focus on what
truly matters: creating exceptional
guest experiences. The era of
waiting on hold, downloading
endless apps, or navigating
outdated systems is over. AI is
here to streamline operations,
empower sta昀昀, and elevate
hospitality to a new standard.”
The Park Hall Resort & Spa
has recently undergone a multimillion-pound refurbishment,
launching a new spa and
the Signature Grill House.
Surrounded by a lake and
woodland just outside of Chorley,
this luxury resort o昀昀ers beautifully
designed bedrooms, spa and
昀椀tness facilities, an on-site bar
and restaurant, and is also a
popular wedding venue.
As Inntelo continues to scale,
the company remains focused on
ensuring that new AI technologies
enhance, rather than replace, the
human touch in hotels while also
creating more enjoyable working
conditions for sta昀昀.
