2024 USA Look Book - Flipbook - Page 88
MAYA
When the Cloud range was launched in 2010, it incorporated new thinking and technology in the
design of the upholstered elements and made these as comfortable as their interior cousins. Cloud
not only invented the ‘outdoor lounge’ category, it went on to define it. So how do you improve
this? It is often easier for a designer to start again rather than take an existing design and make
it better. This was the challenge; the gentle, but meaningful evolution of an existing idea. To distil
and keep the spirit of the original, but refresh the aesthetic and expand its possibilities.
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