and the first orders were placed the followingA special Gabriel exhibition at the ±∫∫≤ Bellayear. At the Orgatec fair in ≤∞∞∞, the GabrielCenter Furniture Fair. This prominent area will also≤stand measured ±≥∂ m .be made available to Gabriel in celebration of its±∂∞th anniversary.Although the amount of goods exportedwas not yet impressive, exports were on the increase and grew from ±∂% in ±∫πµ-π∂ to ≤∑% ined popular throughout Europe and was an im-±∫π∏-ππ. The first export salesmen were hiredportant feature in the export market break-in ±∫π∑, and increasing sales to the big, leadingthrough in ±∫ππ and ±∫π∫ where the percentagecontract furniture manufacturers in Germany,of goods exported increased from ≤∑% to ≥µ% inNorway and Sweden quickly followed.just one year.The enterprise was on the right track andThe future looked bright, and the balancewas competitive. This was illustrated by, amongsheet showed record sales in ±∫π∑-π∏. But sus-other things, the fact that exports to, in parti-tainability was stretched to the limit when ancular, the difficult German market increasedinternational stock market crisis broke out inyear by year despite a significant market slowOctober ±∫π∏. Sales in the European contractdown. These were troublesome years, however,furniture sector fell by ≥∞-µ∞% the followingwith a constant need to trim costs to makeyear. Most furniture manufacturers had to cutroom for future activities.back, and a number declared bankruptcy.Gabriel’s niche market faced considerableTrimming production facilitiespressure, but management continued to seethe contract furniture sector as the company’sIt was one thing to experience success by de-best potential market and felt that by remain-veloping new furniture fabrics that could filling faithful to it, success would be achieved inthe order books and quite another to gear fac-the long run. The board of directors and man-tory output so that Gabriel could make on-agement realised that a reduction of activity intime delivery of the agreed quality. Many keythe niche market could mean the road aheademployees retired in the early ±∫π∞s, and aswould be long and difficult.they left, the factory lost valuable knowledgeIn ±∫ππ, Gabriel won a contract in Norwayand experience. The company was particularlywith a new design called Novo. The design prov-vulnerable because the individual routines1984-200151
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