Boligtekstiler A/S, was reduced. Carpets, wallto-wall carpets and a wide range of curtain fabrics were discontinued during ±∫π∂ and ±∫π∑.New designs in wool, an exportsuccessGabriel designated Germany as its growthmarket. In ±∫π≥, Jørgen Kjær Jacobsen madehis first visit to Germany as sales manager andexhibited Gabriel’s designs all over the country. The German furniture manufacturers praised the quality, but described the patterns anddesigns as: “too Scandinavian for our market.”The furniture makers were most interestedin the quality and appearance of the design,Dundee, but were not quite satisfied with itscolours and durability. Colours were selectedin cooperation with the first big customers,and efforts to improve the structure of the yarnwere eventually successful.The pyramides were torn down, and SAS got a newimage. In ±∫π≥ SAS chose Gabriel as their fabricAt that time, wool had a rather “dusty” image,supplier. A visibly proud group manager presentsand Gabriel’s intense efforts to create a newthe finished result.range of colours led to a breakthrough for thecompany’s woollen upholstery fabrics. WoolAnother of Kjærs Mølle’s popular designswas shown to have the best possible propertieswas Bolivia; this orange-coloured, high qualityfor the office and conference furniture sector,woollen fabric was used in SAS planes in thewhere new standards had to be met regarding±∫∏∞s.durability and the fire resistance of the fabrics.This created a fine opportunity for market-Supplying material for uniforms to the manu-ing the unsurpassed properties of wool as ad-facturer of uniforms for the Danish military,vantageous to the user, who could enjoy betterStatens Konfektion, was a constant source ofseating comfort as well as more durable anddifficulty. Despite numerous attempts, it prov-fire-resistant upholstered furniture. The manu-ed impossible to alter either agreements madefacturers were prepared to put their stake onwith the supplier of yarn or the customer.higher quality and wanted to show their furni-Although the uniform material comprised ap-ture with wool instead of the uninteresting,prox. DKK ±≤ million of the ±∫πµ-π∂ turnover,cheap synthetic fabrics then in general use.the decision not to make a new bid for thisIn October ±∫πµ, Gabriel participated forcontract was easily made and quickly improvedthe first time in the international contractGabriel’s earning ability.furniture fair, Orgatec, in Cologne, Germany.In the years following the merger, the pro-Good contacts to German customers wereduct range of the former wholesaler, Gabrielmade from a modest stand measuring ±≤m≤,1984-200150
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