SPINE OF SKILLSuse online media, but also the type offuture success.platforms they use, the content they areEarly in the ELP, pupils spend time withaccessing and how content is targeted.their sta昀昀 support networks investigatingOne of the most shocking statistics in theand unleashing the potential of the UniFrogOfcom report was that children agedplatform. This platform aims to helpbetween 3 and 4-years-old were not onlyyoung people 昀椀nd and apply for the bestposting their own content online (11%) butopportunities for them after school, whilstthey were also live streaming themselvesalso assisting teachers and counsellors toto audiences (6%).manage the careers guidance process.In addition, the research also found thatThe UniFrog mission is to level the playingapps like GoNoodle that are designed昀椀eld when it comes to pupils’ post-schoolspeci昀椀cally for children ranked at thedestinations, bringing together every stepbottom of the top 20 list of apps thatof the process, from students exploringchildren use most – with TikTok, Snapchat,their interests and recording their skills,Instagram, Facebook and Pinterest takingto 昀椀nding and comparing apprenticeshipthe top 昀椀ve spots – all of which have aand university courses, and submitting13-year-old minimum age requirementapplications. The College encouragesto create an account. Moreover, it foundparents to get to grips with UniFrog andthat 16% of UK toddlers were using TikToksupport their child’s use of the platform,– worryingly this data was gathered byproviding interactive parent-led discussionthe parents who admitted that their childsessions with Deputy Head (Sixth Form),had their own pro昀椀le with full control of theKaty Williams and Assistant Head of Sixthaccount.Form, Steve Phaup.Talking about the rise in children usingThe pupils were also the bene昀椀ciaries ofsocial media apps, Karl highlighted thatseveral insightful and interesting talks thisfor a long time the main concern was thatyear. Online safety expert, Karl Hopwood,‘children were passively consuming loadso昀昀ered advice to pupils and parents onof content’ but many parents were assuredprotecting children online when he visitedthat their child wasn’t actually postingthe College in October to educate ourimages or videos of themselves online.pupils in Years 5 – 13 on today’s onlineHowever, the 2023 昀椀gures show that thisworld and what they need to consideris happening more than ever, with thewhen interacting in this ever-changingpercentage of children frequently postingspace.their own video content jumping to 31% bythe time they are 8-years-old.Karl’s visit came about when thepublication of Ofcom’s ‘Childrens MediaAnother area the report focused on wasUse and Attitude Report of 2023’online gaming, which can be one of theuncovered not only at what age childrensafest spaces for children – they can57
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