2023 Annual Impact Report FINAL - Flipbook - Page 18
Together with advocates around the country, we have helped channel
these insights to shape communication strategies across the field. Our
partners at the National Center to Reframe Aging are dedicated to
changing public understanding about aging by building infrastructure
for disseminating framing concepts and helping others in the field learn
and implement reframing strategies. Their efforts—and the efforts of
the many passionate advocates working to advance this movement—
have led to more robust conversations around aging and ageism,
bringing attention to the very concepts that were absent from public
discourse less than a decade ago.
Today, we recognize these concepts throughout our broader culture
and in the media. It’s become commonplace for news headlines to call
out ageism; only this year, publications like Time Magazine, Axios, and
The New York Times all published pieces about the prevalence of
ageism in the United States and how we can address it. Some outlets
like ProPublica have reporting beats specifically focused on age
discrimination. We are also increasingly seeing conversations about
how the experiences of older adults intersect with other identities, such
as gender, race, and ability.
Evidence-based framing strategies, like describing ageism as an
injustice that can be addressed systemically, have also had
implications for emerging policies affecting older adults. In June,
Colorado’s governor signed into law the Job Application Fairness Act,
prohibiting age discrimination for adults 40 and over. This change will
prohibit most instances of inquiry into a job applicant’s age, date of
birth, or graduation dates.
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