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the country
Tasmanian Country has long-served the island’s farming and agricultural community as Tasmania’s only truly statewide paper, delivered every Friday to regional readers in the island’s rural
heartland, as well as its remotest reaches, from King Island’s dairy farmers in the windswept
Bass Strait, to Southport’s fisheries in the deep south of the Huon Valley. The paper also
boasts an entirely unique distribution method, with over 83% of circulation sent directly to primary producers and working farms via Australia Post - reaching several localities untouched by
newsagent footprints, and ensuring an extremely targeted agricultural audience for advertisers.
The Country is especially popular across the state’s northern rural belt, with over 62% of
readership reaching Tasmania’s primary dairy, beef, lamb & wool producing regions, and is
also continuing to grow among the state’s emerging viticulture, ecotourism and fruit-growing
sectors in the state’s southeast. Each edition features:
•
•
•
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A dedicated Stock Report, detailing weekly
fluctuations in the domestic and international
livestock landscapes,
Weekly contributions from recognised industry leaders in the Wool Report, Market Talk,
Cuppa TIA (Institute of Agriculture) and TFGA
Matters (Farmers and Graziers Association)
columns,
Rural-specific Real Estate listings from across
the state, and,
A Farm Feature in the centre spread, with
an editorial focus on one of Tasmania’s recent
farming success stories.
Readership: 41,000Publishing: Weekly, each Friday*
Booking Deadline: 12pm Monday prior
Material Deadline: 12pm Wednesday prior
*Some exceptions apply, please see calendars on p14-17 for more detail.
10
James Young
Advertising & Design Manager
e james@fontpr.com.au
m 0449 178 715
Karollin McGregor
Editor
e karolin@fontpr.com.au
m 0417 544 009
Dallas Aldridge
Production Editor
e aldridge.media@iinet.net.au
p 03 6223 3333
Josh Harris
Journalist
e joshh@fontpr.com.au
m 0419 738 188