Digital SnapshotReach and Visibility - Email+1000 +40%NEW SUBSCRIBERSEMAIL OPEN RATEIn the first two quarters we sent a record 18 eblasts to ouraudiences, including announcements, resource releases, and OnCulture newsletters. This reflects an intentional strategy to makemore regular contact with and provide helpful insights to our closestfollowers. We saw our email lists grow by more than 1,000 newsubscribers, and our audiences remain actively engaged with ourcontent as indicated by an email open rate of nearly 40%. Forcontext, the average open rate for organizations in the nonprofitsector is roughly 30%.1416
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