Draft-of-Bi-Annual-Impact-Report-(5) - Flipbook - Page 14
Digital Snapshot
Reach and Visibility: Social Media
This year has marked a shift in our social media strategy. Earlier this year, we
started moving off X (formerly Twitter) in order to better meet our social media
objectives. We began focusing our efforts on other platforms like LinkedIn,
Instagram, and YouTube and have been focusing on the creation of more visual
and video content based on the preferences of our digital audiences.
+73%
LINKEDIN FOLLOWER
GROWTH
10K
YOUTUBE VIDEO VIEWS
+18%
INSTAGRAM FOLLOWER
GROWTH SINCE APRIL 18
*Note: data only available for the
last 90 days
Our LinkedIn audience has expanded exponentially
following a strategic push to cultivate meaningful
conversations on this platform. In addition, we9re now
reaching more of our target audiences of non-profit
organizations and civic and social organizations
through posts like this one.
Interest and engagement with video content is rapidly
increasing across social media platforms, and we9ve
been investing our time and resources to help meet
this demand. In June, we released a 7-part video
series to help communicators frame social issues
during an election year.
Though we haven9t yet started our big content push
as we transition from a Culture Change to an
organization-wide account, our followers have grown
by more than 18% since April, and we9ve engaged our
audiences with posts like this one. This growth is likely
reflective of both the name change optimizing our
page9s ability to be discovered via the platform9s
search engine and a result of many of our partners,
particularly those in the nonprofit sector, moving
away from X and toward other platforms.
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