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% Daily
Value
The % Daily Value is based on a 2000 calories/day diet. It is used to:
•
Compare and evaluate the nutrient content of foods quickly.
•
I nform the consumer if a specific amount of food has a little or a lot of a
nutrient.
•
elp consumers choose products that are higher in the nutrients they
H
want more of and lower in nutrients they want less of.
BRIGHT IDEAS
As a rule of thumb, remember the following numbers:
5% or less is a little and 15% or more is a lot.
5%
Is a
LITTLE
%
DAILY
VALUE
15%
Is a
LOT