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Recruiting
Volunteers
A wide variety of people from
all walks of life are currently
volunteering because they
care about the children and
youth in their community and
want to make a difference in
their lives. Thankfully, there
are always more people willing
to give their time, effort and
skills in order to support
the breakfast club. Here are
some ideas that have proven
successful for recruiting new
volunteers:
•
Set up an information booth with a volunteer sign-up sheet at a variety
of community locations and events. For example, farmers’ markets, fairs,
shopping centres or libraries might be good places to start;
•
Post Help Wanted signs at local universities and community colleges.
Teachers in training will appreciate the opportunity to build relationships
and network at a school;
•
Advertise the breakfast club in your community newspaper. Invite a local
reporter to do an article on the breakfast club;*
•
Approach local businesses to support the breakfast club as
a team building activity;
•
Ask service clubs to support the breakfast club;
•
Connect with seniors’ organizations by advertising in retirement
communities and on church bulletins;
•
Advertise with local radio and television stations in the community
events announcements;
•
Contact local employment centers to promote volunteering as a great
resume-builder;
•
Use social media to get in touch with potential volunteers. Spread the word
through a personalized Facebook page, or use Twitter to inform followers of
the menu for the day or the number of breakfasts that were served;
•
Create a YouTube video infomercial promoting the breakfast club;*
•
Encourage community leaders, local politicians and celebrities to volunteer.
Often they are seeking opportunities to connect with their communities
on a grassroots level;*
•
Recruit students as volunteers. Promote the breakfast club through a student
activity fair or homeroom presentations at the start of the school year;
•
onnect with local high schools where students require volunteer hours
C
for graduation. The younger students will benefit from interactions with youth
role models;
•
Involve different classes (i.e. food and nutrition, health, hospitality, etc.) that
could incorporate breakfast club activities such as menu planning or cooking
as part of their curriculum. Connect with an art or design class to create
volunteer recruitment materials;
•
Collect testimonials from current volunteers that can be used when
approaching potential new volunteers.
* if your club is supported by an organization, make sure you consult with them for all media communications.
BRIGHT IDEAS
Gear the recruitment strategy to the intended audience. If retirees are
the targeted audience, the recruitment strategy would look very different
than if students were the intended audience. For example, social media
would be useful to attract student volunteers but that might not be the
best strategy for a retired community member. An announcement in
the community bulletin may work better to attract retired community
members.
