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DETECTIVES Teacher's Guide - Book - Page 137

THE DETECTIVES - TEACHER’S GUIDE - Unit 3
PART 4: Ads are Everywhere! (pages 94-100)
Prepare before class:
Bring many magazine and newspaper advertisements to class. Make sure you have enough for
everyone in class.
Discuss the title of the section.
Ask:
What is an ad? (Write on board.)
Write the words ‘advertising’, ‘advertisement’ and ‘ad’
on the board. Point out that ad is the short form of
advertisement and is mostly used by American English.
1. Let’s Read! (pages 94-95)
Curriculum:
AI: Students will understand the
general meaning, main ideas, and
sequence of events in the text and
use this knowledge as needed.
AI: Students will identify different
text types and use this knowledge as
needed.
AI: Students will locate relevant
information for a specific purpose.
AI: Students will extract information
from visual data such as a timetable.
Before Reading
Say and ask:

Look at the title: what do you think it means?

What is advertising?
Curriculum:

What’s an advertisement?
AI: students will extract information

Where do you find ads? ( on TV, in magazines,
from visual data, such as a timetable
online, bus stops, etc)

What do ads want you to do?

Let them give examples—more than likely popular TV commercials will come up.
Now say and ask:

Look at the picture. What do you see?

How many ads do you see in this picture?
(Tom with T-shirt; hot dog vendor; newspaper; van; hamburgers;
English lessons; bike shop; cinema; hula hoops; comics store; jeans; clock)
Reading
Now have the students read the definition of advertising:
Say:

An advertisement (or ad) is a message that tells you about a product, a service or an idea.
Discuss what this means. (Not all ads are commercial—although most of them are!)
Ask and say:

Have you seen an ad in this book? (There is an ad for the Lakeview Museum Bates Collection
show on page 78.)

Now that you know what ads are, how do you think they are connected to our mystery?
(Accept all logical answers.)
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