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Education for a changing world
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Unit 2- Developing a marketing campaign assignment under controlled conditions based on a
pre-release scenario
This unit gives the students an insight into how important marketing is to business. They will explore the
different stages a business goes through when developing its campaign and they will develop their own
campaign for a given product or service.
Unit 3- External exam on Personal and Business Finance
This unit includes aspects of both personal and business finance. Personal finance involves the
understanding of why managing your money and financial decisions you will need to take throughout your
life is important. The business finance aspect will introduce students to the purpose and importance of
business accounts and the different sources of finance available to businesses.
Unit 8- Coursework assignment on Recruitment and Selection
Students will explore how recruiting the right people is essential to the success of a business. There will be
many practical aspects and opportunities in this unit.
Students will need to be prepared to commit to the coursework element of this course.
ASSESSMENT
Students apply their learning through a range of practical assessments.
There are 4 units:
2 coursework assignments supporting a work-related scenario
1 written exam on Personal and Business Finance
1 assignment written under controlled conditions relating to pre-release material.
COSTS
Textbook
CONTACT
For more information contact: Miss A Dunne or Mr D Thompson
