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BIG WIN
PERSISTENCE MATTERS
Purdue’s commitment to transformative education receives top honors
P
URDUE HAS BEEN NAMED one of Fast Com-
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P U R DU E A LUM N US
In honoring Purdue, Fast Company cited the
many innovations and unique stories that engage
prospective students, alumni, and friends. “Fast
Company is excited to highlight companies and
organizations that have built brands with deep
meaning and connections to the customers they
serve,” Stephanie Mehta, editor-in-chief of Fast
Company, says. “At a time when consumers are
holding companies to very high standards, businesses have much to learn from these brands
that have garnered respect and trust.”
“We know that students and their families trust
Purdue to provide an extraordinary educational
experience as demonstrated by record-setting
numbers of applications and our highest-ever
enrollments,” Ethan Braden, Purdue senior
vice president for marketing and communications, says. “By combining a clear sense of
rigor and collaboration, transformative educational opportunities, and innovative approaches
to accessing and affording a valuable Purdue
degree—marked by 10 straight years of frozen
tuition—persistently delivering on that trust truly
matters here.”
—PURDUE UNIVERSITY
RE B EC CA M C E L HO E ( LA’ 1 6) /P U RDU E U N I V E RS I T Y
pany’s “Brands That Matter,” signaling the
high value of the University. According to
Fast Company editors, who judged each
brand on relevancy, cultural impact, ingenuity,
and business impact, the list honors companies
and organizations that give people compelling
reasons to care about them, offer inspiration for
others to buy in, and authentically communicate
their mission and ideals.
The only university named a Brand That Matters, Purdue joins 95 internationally recognized
brands, including Nike, Zoom, and Yeti, and
other multinational conglomerates, small-butmighty companies, and nonprofits.
“This latest recognition belongs to the entire
Purdue community, and we’re grateful that Fast
Company has singled out Purdue as a university of high value,” Purdue President Mitch Daniels says. “You can’t have a great brand without
a great product, and our marketing team has
worked hard to tell the world what this University stands for and how our faculty, staff, and
students impact lives.”
