IN PROGRESS // NON-PROFIT - REPORT - Flipbook - Page 6
Strategic Design
& Rebranding
Casting Seeds For Future Growth
Thanks to years of investment from our community, our young community foundation
has grown from $9,000 in 1997, to managing over $60,800,400 in assets in 2023. Like any
growing business, we needed to adjust our central strategy to maintain these funds safely
and then use their endowments to drive the deepest benefits for our community.
2022
October 2022 - Strategic Design begins with partners Ekstrom, Alley, Clontz & Associates
The Big Idea - By 2028, we will be: 1) a hub for philanthropy that grows charitable giving
across the community, 2) a supporter of nonprofits who use our funds as a catalyst to
better the community, and 3) a trusted brand for donor engagement, grant-making, and
leadership. The Strategic Design resulted in a thorough action plan that began in July 2023.
2023
July 2023 - Brand Redesign begins with partners Wimbly Stoke and Origin Design Collective
The Big Idea - Design a brand that is approachable yet refined, responsive yet futurefocused and that speaks to local nonprofit partners, future student scholarship recipients
and donors with donations of all sizes. The design relies on the nostalgia of dandelion
bristles, to show a community working together and casting seeds that last far beyond the
current moment.
Previous Logo
New Logo
