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eNtrepreNeUrs
aSaVela introduceS
aFFordable orGanic
beautY productS
Bonny Farm Soap
Inspired by the first black female millionaire
in America, Asavela Mahintsho (25) believes
she can successfully penetrate the global
natural products market with her organic
beauty products.
tell us about yourself and what you do
for a living.
I was born and bred in a small town called
KwaBhaca (Mount Frere) in the Eastern Cape,
and recently moved to Johannesburg. I am
currently in my 3rd year studying for a BCompt
in Management Accounting at UNISA.
tell us about your business and role?
In 2017, I founded Bonny Farm Soap, a
home-based business that manufactures
natural care products; these being organic
facial, body and hair ranges. As director, I
also perform the roles of marketing, finance,
supply chain and distribution in the company.
take us through the journey that led you
to start your business.
The idea borne from the frustration of not
being able to get suitable organic skin
products at reasonable prices. Passion and poverty inspired me to become an entrepreneur;
I wanted to create an enabling environment for part time workers to earn a living through
marketing and distributing products. Madam J.C Walker, America’s first black female millionaire,
inspired me to develop the trade skills needed to manufacture organic products without
formal training.
what makes your business unique?
The business has developed unique formulae that utilise synergistic organic oils, butter and
other natural ingredients that are complementary to a healthy, natural lifestyle. We specialise
in homemade organic skin and hair products that are in the lower price quadrant of high
quality organic products. While the business faces national and global competition, through
advancements in e-commerce and new technologies, Bonny Farm Soap is able to distribute
its products internationally.
how many people you employ?
The business has six employees, including the owner.
where do you see your business in the next 5 years?
We foresee ourselves becoming the premier organic skin and hair products manufacturer and
distributor in the natural and vegan products market globally. We aim to reach our customers
through four distinct reseller channels: lifestyle retailers, cosmetic specialty retailers, boutique
department stores, spas and health clubs. We hope to be the most influential skin care business
in South Africa.
Volume 23 • 2018/19
51
