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aDvertorial
“Transformation is not to the detriment of an
organisation, it actually makes business sense, and for
us, the digital media space is transforming us.”
We have recently done work that speaks to how
we can move people from just liking us as a bank
to becoming clients and the branch network
is still a big part of this,” she adds. Nobanda
acknowledges though that the financial sector is
getting more and more digital, “but I don’t think it’s
going to be at the pace everyone thinks”.
services sector. In the last 9 years, the Nedbank
Group has maintained its externally verified level
2 BBBEE rating. “We are extremely proud of this
achievement. These things don’t just happen by
fluke, you actually have to plan for them and be
cognisant of your purpose, ours being to use our
financial expertise to do good in society, not just
for our clients but all South Africans.
Digital marketing is also playing a major role in
transforming the financial industry, says Nobanda.
She notes that the fourth industrial revolution calls
for a transformative perspective for marketing
the bank. “We recently appointed a digital media
agency and it is a 100% black owned company
run by under 35-year-olds, digital media plans
and strategies provided by The Odd Number
are innovative and in line with what we want
to achieve from both a business and marketing
objectives,” she adds. “It’s important for people
to understand that transformation is not to the
detriment of an organisation, it actually makes
business sense and for us, the digital media space
is actually transforming us.”
In procuring third party services, the Nedbank
Group ensures that it adheres to Preferential
Procurement and Enterprise and Supplier
Development (ESD) requirements, which the
Corporate Affairs Exec says is the key to unlocking
South Africa’s economic growth.
“For instance, in our marketing area, we currently
have a tender process that we have opened up,
where we are looking for ATL agencies, that is, TV,
billboards and so on. We are seeking sponsorship
activation agencies that are going to work across
all our sponsorship properties which includes
Nedbank Cup, Nedbank Golf Challenge, so
it’s quite a lot of spend. As a starting point, the
company must have a minimum level 2 BBBEE
(Broad Based Black Economic Empowerment)
rating and I know that we will get a group of
agencies who believe we have to build a different
South Africa. So, on a procurement perspective,
we’re doing really well,” she says.
Nedbank is not only committed to evolving in its
service delivery but also in the Group as a whole
in support of the transformation of the financial
“I believe that we cannot be a sustainable bank
in an unsustainable country. South Africa needs
to be sustainable for us to continue to make
profits going forward. When, as a business, you
have that as your starting point, transformation
is going to be at the core of it because part of
being sustainable is how you make sure that black
people are included in the financial system, and
ensuring that they are adequately educated and
gainfully employed.”
In terms of Employment Equity (EE), 78% of our
staff members were black. Nedbank aims to
become more agile, innovative and competitive in
serving clients, while remaining people-centered
and being an employer of choice. This goal can
be achieved through the attraction, development
and retention of leaders who drive the strategic
intent and replenishment of the talent tool with
individuals who exhibit the attributes as contained
in the Leadership Persona and with an appropriate
diversity mix, implemented through EE and skills
development policies.
The Group is also a champion of gender equality,
with the Nedbank Women’s Forum advocating for
more women in leadership roles by ensuring that
women support each other through professional
networks and a strong mentorship system within
the organisation. “The Forum is a work in progress
and we really hope that our members become
ambassadors of the organisation. The Forum is a
great starting point to capacitate each other, we
need women to create and play a bigger role,
enterprise-wide, in the business.”
Nedbank was recently honoured in the Sunday
Times Brand Awards as the number one brand
that makes positive social impact. The Group’s
corporate social investment (CSI) projects – which
seek to empower previously disadvantaged
South Africans – focus on three main areas; skills
development, education and the environment.
Another project at the heart of the Group is the
Nedbank Cup, whose sponsorship is phenomenal
in terms of the impact it has made. “The Nedbank
Cup has fundamentally been able to catapult a
number of unknown teams into the PSL. When
we launched Ke Yona about 10 years ago, we were
looking at support the development of young
talent across South Africa and it’s been one of the
best development campaigns we have had in the
country,” adds Nobanda.
NedbaNk’s bbbee efforts
• The Nedbank Women’s Forum
has been in existence since 2002.
• CSI spend across Nedbank
Group totaled R168 Million with
more than 600 CSI initiatives
supported during 2017.
• Nedbank recorded total
procurement spend of
R12, 0bn, of which 75% was local
procurement (9,0bn); 767 BO
suppliers with a total spend of
R2, 9bn; 413 BWO suppliers with
a total spend of R1, 9bn; and
2826 exempted microenterprises
(EMEs) and qualifying small
enterprise (QSEs) with a total
spend of R2, 6bn.
• Empowered 200 000 adults and
learners financially through
Nedbank’s face-to-face consumer
financial education programme.
• Nedbank Absorbed 112 of the
187 learners who completed
their learnership.
Volume 23 • 2018/19
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