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aDvertorial
See money
differently
and See it
work for you
Nedbank Group takes
a holistic approach to
transformation as it
gets ready for fourth
industrial revolution.
S
eeing money differently requires taking a
holistic approach to banking so that clients,
society and businesses realise a real and
significant impact in their lives, communities and
the country as a whole.
Nedbank understands the intricate value of money,
hence the bank’s purpose to use its financial
expertise to help people realise that money well
managed can make a positive impact in their
lives. “Seeing money differently is really a way
of bringing a life or purpose in the market place,”
says Nedbank’s Group Executive for Marketing and
Corporate Affairs Khensani Nobanda.
One of the ways Nedbank is helping clients to “see
money differently” is through its technological
innovations which are tailor-made to suit all
types of clients – from the young to elderly. “In
a world where you have millennials who do not
know what a branch is and 65-year-olds who
want to walk into a branch for service, you have
to accommodate everyone,” says Nobanda.
This is evident in the bank’s technological journey
which consists of the Managed Evolution and
Digital Fast Lane, for instance, Nedbank launched
the Digital Fast Lane 60-day challenge to get
real working solutions to market in 60 days, and
Nobanda does not foresee a situation where
traditional banking will become extinct.
Khensani Nobanda
22
www.transformsa.co.za
“I think it would be unrealistic to think that we are
going to get rid of branches in the next 10 years.
