EXAMPLE PAGE - GUIDE - HAPPY EGG - Flipbook - Page 42
H E BRAND GUIDE | 2019
HERITAGE BREED LOGO
BRAND GUIDELINES
COLOR
TYPOGRAPHY
PRIMARY LOGO
The Heritage Breed logo was
designed to be clean, smooth
and premium, and to incorporate a hen icon as a focal point
in the center. That’s because
the Heritage Breed hens – the
Speckled Legbar and the Copper
Maran—are truly special birds….
the center of attention.
LOGO SPACING
Spacing around the logo allows it
to breathe when used with other
design elements. This predetermined spacing helps the user
place the logo with ample white
space for a premium, uncrowded
feel. The spacing uses the hen
icon from the logo for reference.
PMS 7463 C
C=100 R=0
M=63 G=43
Y=12 B=73
K=67
PMS 545 C
C=100 R=0
M=63 G=43
Y=12 B=73
K=67
#002B49
#C6DAEF
ABCDEFGHIJKLMNOPQRSTUV
WXYZabcdefghijklmnopq
rstuvwxyz
12345678910
!&,:(?."
Acumin Pro Condensed: Display Text and Headline Copy. Full Family Usable
PMS 716 C
C=0 R=234
M=61 G=118
Y=99 B=0
K=0
PMS 7592 C
C=0 R=177
M=69 G=85
Y=85 B=51
K=24
#EA7600
#B15533
Primary colors for print and digital
advertising, packaging, and other
promotional materials. The Blue
and Brown color above represent
the natural color of the eggs.
ABCDEFGHIJKLNOPQRSTU
VWXY Zabcdefghijklm
nopqrstuvwx yz
12345678910
!&,:(?."
Acumin Pro SemiCondensed: Headline and Body Copy. Full Family Usable
ABCabcdefghijklnopqrstuvwxyz
12345678910
!&,:(?."
Voltage: Disaply and Headline Copy. NEVER USE ALL CAPS
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