EXAMPLE PAGE - GUIDE - HAPPY EGG - Flipbook - Page 23
THE OPPORTUNITY
£ 800 MILLION
CATEGORY
FREE RANGE+ ON TRACK TO BECOME LARGE SHARE OF $5.6 BILLION EGG INDUSTRY
Free Range+ Dollar Sales
$ 250,000,000
$ 200,000,000
$ 150,000,000
$ 100,000,000
FREE RANGE+ CATEGORY
$ 50,000,000
$0
JAN - JUN '16
JUL - DEC '16
JAN - JUN '17
JUL - DEC '17
JAN - JUN '18
80%
70%
NOW 60% SHARE
60%
HAPPY EGG LIFT IN STORE SALES YEAR OVER YEAR
$ / Store Weeks Selling
50%
$ 140
40%
$ 120
$ 100
30%
$ 80
20%
$ 60
$ 40
0%
$ 20
$0
JAN - JUN '17 ( W/E 07.01.17 )
JUL - DEC '17 ( W/E 12.30.17 )
JAN - JUN '18 ( W/E 06.30.18 )
1988
1998
2008
2017
21
