EXAMPLE PAGE - GUIDE - HAPPY EGG - Flipbook - Page 20
OUR INDUSTRY
FREE RANGE+
295.4
$
393 494.5
$
$
MILLION
MILLION
MILLION
2016
2017
2018
2X
THAN CAGE FREE
FREE-RANGE & PASTURE-RAISED EGGS SHOPPERS
ARE MORE ENGAGED IN THE EGG CATEGORY OVERALL.
On average, households who buy Free-Range & Pasture-Raised Eggs
shop the total Eggs category more frequently than the typical Egg
buyer and spend more than $4 per trip on Eggs.
8.7% OF U.S. HOUSEHOLDS BOUGHT FREE-RANGE &
PASTURE-RAISED EGGS IN THE PAST YEAR.
This number continues to grow: household penetration is up +0.8%
vs. the prior year!
AMONG HOUSEHOLDS WHO PURCHASED FREE-RANGE
& PASTURE-RAISED EGGS, ABOUT HALF PURCHSED
THE CATEGORY AGAIN.
48.9% of households purchased Free-Range & Pasture-Raised Eggs
more than once in the past year.
IN 2017
19
