EXAMPLE PAGE - GUIDE - HAPPY EGG - Flipbook - Page 19
OUR SHOPPER
GENDER
AGE
33%
38%
28%
23%
4%
2%
SENIORS
Total EGG
CONSUMERS
HAPPY EGG
SHOPPERS
CONCERNED EGG LOVERS
25%
188
GOOD FOR ME
19%
142
EGG LOVERS
CHEAP EGG BUYERS
26%
30%
Source: Egg Industry Segmentation Study, by Global Research Partners, Inc., July 2017. N = 1,255
85
13
GEN Z
BOOMERS
GEN X
MALE
MILLENIALS
EDUCATION
2%
11% 17%
GED
> HIGH
SCHOOL
77%
GRAD
SCHOOL
24% 25%
SOME
COLLEGE
INDEX
Source: Numerator insights: InfoScout OmniPanel, 2018
4 YEAR
DEGREE
FEMALE
INCOME
12%
4%
31%
41%
28%
2 YEAR
DEGREE
TECH
DEGREE
LOW
HIGH
MIDDLE
17
