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Global context
The impact of COVID-19 on the global economy cannot be understated. Share
markets plummeted, unemployment soared and many countries around the world
are now in recession. The unprecedented scale of the economic slow-down has of
course had a stark impact on market behaviour. While retail, hospitality, travel and
many other sectors ground to a halt, the technology sector was at the forefront of a
digital revolution.
In the race to become mobile and support a remote
workforce, businesses purchased new technology in
volumes never seen before. The consumer market also
buoyed as people turned to technology to connect with
the family and friends they could no longer see in person.
Business
context
The pandemic fuelled an already growing trend towards
digital transformation and mobility, with the PC market
recording double-digit growth and global shipments
growing nearly 20% year over year². At the same time,
global supply chains were disrupted, putting pressure on
manufacturers to meet increasing demand and placing
heightened value on refurbished IT.
Businesses turned to the used technology market to
combat supply issues, many of them for the first time.
This behaviour shift will have a lasting effect. The global
market for refurbished computers and laptops is projected
to more than double - from $2.1 billion USD in 2019 to $4.9
billion USD - by 2027³.
The result was digital transformation on a global scale.
Businesses had long talked about digital reform, moving
to the cloud and transitioning to mobile technology, but
never had it been so critical to business continuity and
resilience. Indeed, our research shows that immediate
priority purchases for businesses over the next 12 months
focus on facilitating mobility and flexibility – specifically
laptops, software, and cloud systems⁴.
Against the noisy backdrop of the COVID-19 crisis, the
global climate movement has not slowed. Alongside the
immediate, post-pandemic business priorities, businesses
are focussed on greening their operations as a key part of
future business resilience.
60%
of businesses plan to allow
employees to continue to work
from home post-lockdown.
There are powerful global trends at play, shaping the
future of business and changing the world as we know it.
Our business model sits right at the centre of these trends,
and is primed to meet the new demand created by:
1. Rapid digitalisation and investment in mobile
technology
2. Accelerating trends of working and learning from home
3. Growing urgency to act on the climate crisis and a
rising concern about electronic waste
Our customers have placed their trust in us to support
them to adapt and grow through these challenging
times, enabling their workforces to remain productive,
connected and ensuring they are at the forefront of
sustainable operations. We know our partners only want
to work with the best companies, so we hold ourselves to
these same high standards, ensuring we are evolving with
the needs of the businesses we work with, and the world
in which we all operate.
Workplace priority purchase for the next year:
52%
35%
26%
Laptops
Software
Cloud based
infrastructure
² IDC Corporate, Device Market Trends, Personal Computing Devices, ‘https://www.idc.com/promo/pcdforecast’
³ Transparency Market Research, IT & Telecom Market Research Report, Refurbished Computers and Laptops Market, 2019,
‘https://www.transparencymarketresearch.com/refurbished-computers-laptops-market.html’
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⁴ The State of Business IT 2020, 3stepIT, 2020, ‘https://content.3stepit.com/state-of-business-IT-2020’
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