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Sweden
Helping customers to achieve
their sustainability goals
Sweden has been a leading voice in support of the United
Nation’s 2030 agenda for sustainable development. Across the
nation’s public and private sector, there is an understanding
that increased urgency is needed for action to be taken against
climate change by ensuring sustainable production and
consumption practices become part of the mainstream.
With a strong directive from the government, many organisations are now seeking ways
to reduce their impact on the environment. IT consumption is a new and emerging area
of interest, as businesses realise there are significant gains to be made in reducing carbon
emissions and electronic waste through better IT management.
This focus on sustainability has been
an important driver of change for our
customers, who are looking at new,
more efficient ways to manage their
business-critical IT. The public sector is
no exception to this and represents an
important focus area for 3stepIT Sweden.
We have continued our long-term strategy
of educating public sector decisionmakers about the sustainability benefits
of technology lifecycle management and
this has helped 3stepIT Sweden achieve a
15% increase in our public sector portfolio.
“Sustainability is a key
message for the public service,”
said Jakob Lagander, Sweden
Country Manager. “Agenda
2030 is huge driving force for
organisations to start taking
sustainability seriously, and
better IT management is a
really important step towards zero waste
and zero carbon. Sustainability is an issue
that will be coming across the desk of
every IT manager in the near future.”
There has also been a growing emphasis
on the responsible disposal of old IT
equipment. Sweden’s REstepIT service
saw a 33% increase in sales against
2019 figures. While our refurbishing
centre in Klavreström reached a new
record, producing more than 250,000
refurbished devices.
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The ‘as-a-service' trend also continues
to gain momentum in Sweden. As
large-scale digital transformation
takes place to support remote working,
many organisations are appreciating
the flexibility and control a technology
lifecycle management solution can
deliver. Throughout 2020, 3stepIT
Sweden piloted a number of new digital
services for customers. This included
some pilot migrations to our new
asset management platform, with full
commercial roll outs planned for 2021.
This focus on innovation is critical to
our growth, as we operate in a mature
technology market in Sweden.
Even in the challenging context of 2020, 3stepIT Sweden acquired 193 new customers
and saw a total gross margin increase of 8.5% against 2019. This increase was due in no
small part to our focus on continuous improvement for the customer journey, which saw
us introduce a best-in-class customer feedback programme, work more closely with our
partners to develop our product roadmap in line with their business needs, and put in
place an internal taskforce to improve the customer journey.
“We have always focused on customer service excellence, but our ambition is to
take this one step further. We have brought together all the functions, processes
and teams in our business to examine and improve the customer journey. We
have come together as one group, with one single objective - to develop best in
class customer experiences across our entire service offer,” said Robert Åholm,
Head of Sales, Sweden.
Supporting young people in Sweden with digital learning
In Sweden, we’re very proud of our work
with schools and universities, providing
technology to education partners across
the country. Most students in Sweden
have access to a laptop or tablet, and
access to IT forms a crucial part of their
digital learning. Our Front-End Services
operation in Enköping has this year
beaten an all-time production high, with
over 20,000 PCs produced and dispatched
to the school sector.
But we didn’t want to stop there!
Together with a key partner, we have
also co-developed a web portal to support
students to acquire their school PC for
ongoing learning and personal use once
the contract with the school has expired.
All that is needed is the serial number and
a payment card to transfer the device into
their name.
Charlotte Persson, End of Lease Team
Leader, said: “This initiative is a great
way for us to narrow the digital divide.
The portal helps young people access
affordable technology and ensures
schools are having a sustainable impact,
giving devices a second life rather
than seeing them go to waste. To date,
more than 8000 students have used the
service!”
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