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Why
Use Our
DATA
Typical mobile sources
derive data through a
variety of means (3rd
entered). It’s often
outdated, inaccurate
or too general for
successful targeting.
By studying the micromoment behavior of
consumers at a carrierlevel, we analyze key
on-device attributes
to reveal active and
passive indicators that
inform a consumer’s
purchase path.
This holistic view of
behavior, married with
always-on location
data, provides truly
Segment BREAKDOWN
party, inferred, userPinsight offers account-verified
demographic segments
(gender, age, household
income, ethnicity), behavioral
based Pinsight Personas
(intent, interest and lifestyle),
and the ability to create
Custom Personas tailored to a
client’s specific needs.
App
Ownership
Behavioral
Location
Demographic
unique targeting that
maximizes ROI and
reduces waste.
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